The challenge
Fiber, cable, 5G, satellite, DSL. American households face a wall of providers, speeds and promotions, and most people just stay on a plan that is too slow and too expensive.
← All work
Case 02
Get set, you're connected.
Case 02
GetSetNet
A US home-internet comparison brand, built from the ground up: a signal-clock logo, a confident red-and-white identity, and a website that turns “my Wi-Fi is slow” into a booked call with a specialist.
Get set, you're connected.The story 01
From a name to a brand people trust with their bills.
The idea
“Get set” means ready, on time. So the mark is a clock face built from signal bars that grow as they sweep round, forming a G. It reads as speed, readiness and connection in one glance.
The result
A complete identity and a conversion website: compare 8+ major providers by ZIP code, test your speed live, and request a callback in about 30 seconds — free for the customer.
Brand system 02
Signal red on clean white.
One loud colour, lots of space. The red does the talking; everything else steps back so the plans stay easy to read.
Primary · on white
Reversed · on wineSignal Red#FF1F2E
Deep Red#D3101C
Wine#16090B
Ink#121011
Mist#F4F3F1
Paper#FFFFFF
Get set.
Inter Tight — wordmark, headlines and body
5 GIG
Doto — dot-matrix numerals for every speed
Campaign 03
Lines that sell speed in four words.
The hero rotates through everyday moments where slow internet hurts most, each ending on the brand promise.
Everyone online.
Nobody waiting.getsetnet
Nobody waiting.getsetnet
Your late shift.
Zero lag.getsetnet
Zero lag.getsetnet
Every match.
Every millisecond.getsetnet
Every millisecond.getsetnet
Get set.
You're connected.Free to compare · 8+ providers
You're connected.Free to compare · 8+ providers
The website 04
A site that does the comparing for you.
- 01ZIP-first hero
One field, one promise: enter your ZIP and see every type of internet that reaches your address.
- 028+ providers, side by side
AT&T, Xfinity, Verizon, Frontier, Spectrum and more, compared in one place at no cost to the customer.
- 03Speed you can picture
Four clear levels — 100 Mbps, 300 Mbps, 1 Gig, 5 Gig — explained by what a home actually does, not by jargon.
- 04Live speed test + “Boost”
Customers test their own connection, then see how much faster the best plans could be. The gap sells the switch.
- 05Three steps, no contracts
Enter your ZIP, compare with a real specialist, switch and save. The provider handles install and billing.
- 0630-second callback
A short, compliant form routes every lead straight to a specialist, with consent built in.
Your turn CG
Your brand could be next.
Currently accepting new clients for Q4.