The challenge
DARANG makes product films that look like a full production without a camera ever rolling. The website had to prove that craft in the first ten seconds, before a single film loads.
← All work
Case 03
Your story, told.
Case 03
DARANG
A website for a CGI-first creative advertising network, directed like a film: a clapperboard opens the show, a storyboard pitches the studio in three frames, and a 3D particle world reshapes itself as you scroll.
Your story, told.No crew. No set. No shoot day. Just a reference image, a brief, and a render that looks real enough to touch.
The story 01
Selling films that were never shot.
The idea
Treat the site like a film. A slate claps, a storyboard plays “No crew. No set.”, the iris closes on “Your story, told.”, and every section is a scene with its own camera move.
The result
A cinematic, lead-focused site live at darang.studio: 23 films across four categories that play right on the grid, four clear services, a four-shot process and a brief form.
Brand system 02
Studio black, one electric blue.
The interface stays dark like a grading suite so the films glow. A single signal blue marks every action.
Primary · on studio blackOn signal blueStudio Black#0A0B0D
Raised#101215
Signal Blue#2B46FF
Ink#F4F5F7
Silver#C9CDD6
Mute#8A8F98
Built, not filmed.
Space Grotesk — display · Inter — text
● REC 00:24
SCENE 03 · TAKE 001
SCENE 03 · TAKE 001
JetBrains Mono — the camera HUD
The website 03
Every scroll is a camera move.
- 01Clapperboard intro
A slate, a storyboard and an iris close in ten seconds, with a synthesized clap and whoosh — and a skip button for anyone in a hurry.
- 02A world that morphs
1,700 particles in real-time 3D re-form into a sphere, ring, shards, grid and helix as each section arrives.
- 03Camera HUD
A live REC timer, a focus-reticle cursor, and a lens blink with flare on every scene change.
- 04Reel on the grid
23 films in four categories — Fragrance CGI, Fashion, Skincare, Beauty of Pakistan — play inline with one tap.
- 05Four ways to replace the shoot
CGI product films, no-shoot campaigns, fashion and fragrance films, and rapid-turnaround content.
- 06Brief in one form
Name, brand, email and what you want to make. The studio replies with how it would shoot it — without shooting it.
Your turn CG
Your brand could be next.
Currently accepting new clients for Q4.