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Case 05

Brightblue

Brightblue already makes the earbuds. We showed how wholesale buyers could find them, understand them and request them with confidence — one clear brand and one clear buying experience, across the website and the Alibaba storefront.

Client
Brightblue · Shenzhen
Industry
Earbud & audio manufacturing (B2B)
Our role
Brand identity · Wholesale website · Product imagery · Alibaba storefront
Year
2026 · bilingual EN / 中文
Brand & wholesale digital experience
The story 01

A beautiful website does not prove manufacturing quality.

It helps buyers understand and check real capabilities. So every page answers a buyer’s question.

01

The opportunity

Wholesale buyers decide remotely. Product titles were cut off, specifications missing, and inquiries arrived through one personal number and a free-text box.

02

Two brand directions

A — Precision & Trust: a “b” built from an earbud stem and bowl, with a blue signal light. B — Quiet Innovation: two rings and a mineral dot, calm and design-led.

03

The buying experience

Every model gets its own page, side-by-side comparison, a live logo preview on the case, and a short request form that routes each inquiry to a salesperson.

The proposal — Brand & Wholesale Digital Experience
The proposal — Brand & Wholesale Digital Experience
One clear brand, one clear buying experience
One clear brand, one clear buying experience
Brand identity 02

Two directions, one product truth.

Direction A — Precision & Trust
Direction A — Precision & Trust
Direction A in use — header, case front, packaging
Direction A in use — header, case front, packaging
Direction B — Quiet Innovation
Direction B — Quiet Innovation
Direction B in use
Direction B in use
Graphite#1C1E21
White#FFFFFF
Silver#C8CCD1
Mist#F1F2F4
Signal Blue#1F5BFF
The website 03

Built for buyers who can’t visit the factory.

The homepage — “Your brand. Our audio expertise.”
The homepage — “Your brand. Our audio expertise.”
On a phone, too
On a phone, too
Every product clearly presented
Every product clearly presented
Compare models side by side
Compare models side by side
Your logo, your product — live preview
Your logo, your product — live preview
The same structure in Direction B
The same structure in Direction B
Imagery & storefront 04

One brand, wherever buyers find it.

Product imagery — make the product worth a closer look
Product imagery — make the product worth a closer look
A 15-second reel, then reuse everything
A 15-second reel, then reuse everything
A stronger Alibaba storefront
A stronger Alibaba storefront
One brand across website and Alibaba
One brand across website and Alibaba
Delivery 05

Nine steps, one approved phase at a time.

  • 01
    Business understanding

    Products, buyers and the sales process, mapped before anything is designed.

  • 02
    Logo & brand identity

    One direction chosen, refined and documented in English and Chinese.

  • 03
    Website experience design

    Homepage, product pages, comparison and request flows, desktop and mobile.

  • 04
    Product photography, CGI & reels

    A consistent image system, reused across website, Alibaba and social.

  • 05
    Website & backend

    A simple admin so the team edits products, pictures and text without code.

  • 06
    Alibaba storefront

    The same names, images and specs, so buyers recognise the brand everywhere.

Concept proposal prepared for Brightblue. Product images supplied by Brightblue.

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